Shukri Rahman

Chief Executive Officer

Shukri is inspired by life experience, various cultures and personal relationships. He has created a contemporary business philosophy with a steadfast dedication to flooring. Shukri combines his expert training and aesthetic intelligence in technical design, art and architecture with influences from travel and adventure. Creating this fusion of experience, knowledge and passion lends a unique perspective to each project.

Shukri's approach is one of collaboration. He believes in working closely with each client, while creating designs that address the clients' individual needs and desires. He specializes in custom flooring design and global sourcing. Some notable projects include: William Beaver House, a 400-unit luxury residential property in New York City; Susquehanna University; Partials at NYU; as well as Trump Soho in Manhattan.

Shukri is now primarily focused on strategic development, working with companies to strengthen their strategic teams and key personnel. As CEO, he has led FloorMax's national corporate accounts division and contract commercial division through ambitious expansions and successful growth periods.

Brad Bolen

Chief Financial Officer

Brad joined the FloorMax USA team in June 2022. He earned his accounting degree from Messiah University and is also CPA certified. Previously, he worked for RKL for 3 years as an auditor, then was the CFO at EMKA, Inc. for 4.5 years.

Brad enjoys all sports and played basketball during his time in college. His current hobbies include weightlifting, golfing, and serving at his local church. He enjoys spending time with his wife, Sierra, and their 6-month-old son, Silas.

Alx Rahman

Director of Sales

As the Director of National Operations, Alx leads the team responsible to service the needs of our many corporate clients. Having started his career as an installer gave him the tools to successfully complete thousands of projects over the years, including many national rollouts for our valued clients throughout all 50 states, as well as projects in Puerto Rico and in parts of Canada.

Jeff Arnold

Director of Commercial Sales

Jeff joined the Floormax USA team in August of 2020. He brings 33 years of expertise in the commercial flooring industry. His journey started in February of 1987 as a warehouse manager at age 19. He moved in estimating and project management soon after. From 2000-2005 he owned and operated his own flooring company here in central PA. This was priceless time spent, not only learning how to build a customer base but to understand their expectations. He also spent countless hours in the field making sure jobs were completed professionally, efficiently and on time. He has been responsible for over 100 million dollars of completed projects and has maintained some of the same customers for his entire career. Jeff has been married for 3 years to his amazing wife Cindy and enjoys spending time with his 3 children, 2 step children and his first grandchild. He is coaching football at East Pennsboro HS as the offensive coordinator. As time permits, he enjoys playing golf, riding his Harley and working on home improvements.

Brandon Buchanan

Director of National Retail Operations

Brandon came onboard with FloorMax USA in 2021 as our new Director of National Retail Operations. Prior to joining our team, he was an owner/operator of a flooring company for several years, selling and installing floors.

Brandon enjoys the outdoors by playing golf, participating in a soccer league, traveling and hiking.

Sharon Grefaldeo

Director of Project Management

Sharon has over 20 years in the flooring industry with experience in managing retail store projects, hospitals and tenant improvement operations, just to name a few.

She began her career as an assistant project manager before evolving into positions in accounts payable, project coordination, human resources, and office management. She boasts a vast understanding of flooring projects.

In her role as Director of Project Management, Sharon fosters an environment of teamwork and ensures that strategy is clearly defined, while overseeing performance and maintaining morale. Her communication and client service skills enhance FloorMax USA's process-driven management philosophy.

Sharon received her bachelor's degree in Psychology in Manila, Philippines.

Cynthia Bills

Director of Business Development & Marketing

Cynthia joined the FloorMax USA team in July 2018 and is the Director of Business Development & Marketing. She manages a team of associates who are responsible for generating new client opportunities as well as develops advertising and marketing campaigns, manages social media platforms, the company website, and oversees tradeshow logistics.

Prior to joining FloorMax, she was self-employed in the hospitality industry having owned multiple restaurants.

She enjoys spending time with family and loves cooking, practicing yoga, singing and performing with local bands, creating art of any kind.

Jessica Rust

Controller

Jessica, a Business Management graduate of University of Phoenix, joined the Floormax team in 2016, bringing over 15 years of accounting and human resource experience. Her experiences include the hospitality, automotive and construction industries in the Central PA area. Throughout her career she has worked along and learned from some of the best in the business and continues to feel that learning something new every day is the key to a successful and fulfilling life!

In addition to work, Jessica actively participates in events/fundraisers that help to support domestic violence victims and women’s cancer research. She also loves traveling, trying new things and spending time with her family and friends.

Shareef Rahman

Northeast Territory Manager

Shareef joined the FloorMax USA team in March of 2019 and brings with him 20 years of flooring industry experience. He has worked in nearly all segments including installation, project management, estimating and procurement. In his current role, Shareef manages projects from front to back and has a direct relationship with clients. He is committed to a high-level of customer service and satisfaction.

Conner Arnold

Strategic Account Manager

Conner started with FloorMax USA in November of 2020 and brings over 5 years of flooring experience. Over the course of his career he has trained in the field, worked as an estimator and eventually moved into sales. When he’s not working, Conner enjoys spending time with his wife, Abby and daughter, Rowan. He is also an avid golfer, likes to take his dog on long walks and spend time with friends.

Brandon LaVia

Strategic Account Manager

Brandon started with FloorMax USA in May 2021 as a Commercial Strategic Account Manager. He brings 4 years of commercial flooring experience. During that time, he spent 6 months in the field gaining valuable knowledge on the ins and outs of installation operations and the last 3+ years in a sales, project management and estimating roles. He takes pride in building and maintaining customer lifelong relationships.

In his free time, he enjoys spending time with his fiancé, Kim, their dog and extended families. Outside of family time, he is on the golf course, fishing, or coaching youth football.

FLOORMAX USA

America’s Choice for Commercial Flooring

From planning and design to the actual installation of your flooring over your 20-story building or your 200-store expansion, FloorMaxUSA’s experienced professionals are America’s trusted choice for large-scale flooring projects. FloorMaxUSA project managers handle the most complicated logistics, ensuring that every floor in every space exceeds every expectation.

Whether it’s a luxury New York City high-rise or a national retail expansion, from hospital waiting rooms to retail dressing rooms, you can trust FloorMaxUSA to exceed your expectations.

Value City Furniture

Sherwin Williams

Bath & Body Works

Children of America

260 MADISON AVE

WILLIAM BEAVER HOUSE

261 MADISON AVE

RENWICK HOTEL

PHOENIX CONTACT

BONEFISH GRILL

OUTBACK STEAKHOUSE

CRACKER BARREL

DAVID’S BRIDAL

HOMEWOOD SUITES

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GODDARD SCHOOL

NATIONAL VISION

RAINBOW APPAREL

OAK STREET HEALTH CHELTENHAM

VICTORIA’S SECRET

HAVERTYS FURNITURE

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BOBS FURNITURE

HOME 2 SUITES BY HILTON

ENVIRONMENTAL RECOVERY CORPORATION

RED LION HOTEL

HARRISTOWN DEVELOPMENT GROUP

HIBBETT SPORTS

TWIN PINE AUTO

MESSIAH LIFEWAYS

YORK TRADITIONS BANK

CANDLEWOOD SUITES

MILLENNIUM CIRCUITS LIMITED

OAK STREET HEALTH PARKSIDE